Blog #18

The articles and videos we discussed were ‘Killing us Softly 3”; “Dove Evolution”; and “Dove Onslaught”. The articles were “Brazillion Obesity: The Big Girl from Ipanema” and “Health and Fitness: Snip, Suction, Stretch and Truss”.
“Killing Us Softly 3” is just showing examples of things that are basically killing us. How advertising is helping people buy things that we don’t really need, whether it is colognes, exotic clothing, or anything that we really don’t need at all. The advertisements are inappropriate, and the one with Calvin Klein was getting nationally recognized, not for good but for bad. Also how women’s bodies are getting compared to figures such as a coke bottle. How the image of men is getting re-looked at because of these bad boy types of commercials and pictures. Also if two cute babies take a picture it is fine, but not if it is interracial.
“Dove Evolution” is a video of a simple girl without any make up on, then how they completely fix her up for a model shoot. Then they use the computer to fix little things about her, such as extra skin on her neck or make her eyes a little bit bigger. At the end of the video, it says something like “no wonder our eyes for beauty is so distorted”, basically saying that it is ridiculous how there is no more simple beauty anymore, and how people are going to the extreme.
“Dove Onslaught” is a video just showing a little girl, then showing fast pictures of all these models, girls working at the gym and some getting a boob job or liposuction. Then at the end it says “talk to your daughter before the beauty industry does”. Basically it is an advertisement to not let your daughter do that to herself.
“Brazilian Obesity: The Big Girl from Ipanema”, is an article just saying how Brazil is starting to become obese, and if you think there are little figures when you come here, you won’t see a lot of that. It shows facts of how the men and women are becoming obese, and showing percentages. That Brazil is having an expensive future due to many of them wanting to get a stomach reduction or whatever to not be fat anymore.
Last but not least “Health and Fitness: Snip, Suction, Stretch and Truss” is just stating that people are messing with their faces, bodies, etc. How some guys love their athletic body, but their face is not going a long with it, and they pay to fix it. Also they would rather pay a couple of thousand to fix their face or body, rather than get a new car. The men and women just want to look as young as they possibly could, and they will do whatever it takes to make that happen.